Your neighbor put their home on the market and it sold in less the two weeks. The home sold for more than the listed price, which is above the comps in the area. There was a steady stream of perspective buyers at their open house. They had several offers and even back-up offers. Seeing how hot the market is, you put your home on the market. Expecting top dollar and a quick sale, just like your neighbor, you are disappointed by the lack of traffic and offers as week after week goes by.
On average, in Southern California, it takes most licensed real estate agents 2 – 6 months to sell your home. So why do some homes sell in two weeks or less? Or rather why do some agents have a reputation for selling homes in two weeks or less? ……Marketing
The average agent uses the “3-P’s” of real estate marketing.
“PUT” – your home on the MLS
“POST” – a For Sale Sign on your lawn
“PRAY” – that your home sells with as little effort and out of pocket as possible.
Some agents will use another “P”, as a selling tool to obtain your listing,
“PUBLICATION” – They promise to list your home in their company’s color magazine that is distributed in your region. However, by the time these magazines come out your listing is already two weeks old. For top agents, by the time your ad comes out in their company magazine, your house is already sold.
There are simply not enough “P’s” to get your home sold quickly!
So homeowners need to practice one more “P”
“PATIENCE” – that you home hasn’t sold.
However, there is no reason that you should accept average. Accepting the average agent will cost you 10’s of thousands of dollars on the average So Cal home sale. When paying 30K or more for the service of selling a home, one should expect a seasoned real estate professional…..
Every home is different as is every marketing plan to sell your home. From years of experience, top agents have their own tried and true marketing process proven to sell homes quickly. It is important to ask your agent questions. Ask how they are going to market your home? Ask the average number of days on market for their listings? Past history is a great indicator of your agent’s future performance.
The facts are that there is no easy, low cost way to get your home sold quickly. It takes a lot of effort, research and a lot of MARKETING. A professional real estate agent knows this and will create an individualized marketing plan and invest their marketing dollars to get your home sold quickly and for top dollar. If an agent is not willing to invest their marketing time and dollars in your home, they are not the right agent for you.
If your home has been marketed properly, there will be a lot of activity and inquiry. An open house will be well attended and you should receive only realistic, serious offers from qualified buyers that can close in thirty days or less.
Keller Williams Realty
Keller Williams Realty
17822 17th St. Suite 101
Tustin, CA 92780
David Delaney Realtor 2018. All Rights Are Reserved